That was echoed by Darren Palmer, head of EV operations at Ford, who said Ford has had good luck winning customers who have put “butts in seats.” Hertz’ Target Audience: Business? Vacationers? Would-Be Buyers? The move by Hertz, said Abuelsamid, should help accelerate the growth curve since “the best way to get people considering buying an electric vehicle is to get them to drive one.” electric car sales more than doubled during just the first half of 2021, he noted, with demand in Europe growing, as well – battery cars reaching 15.2% of the British market in September. But that is likely to shift as BEVs become more commonplace, said Sam Abuelsamid, principal auto analyst with Guidehouse Insight. “The new Hertz is going to lead the way as grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world.”Ĭurrently, only a handful of mainstream rental car companies offer battery-electric vehicles, including Alamo, Turo and, in Europe, Sixt. “Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” Hertz interim CEO Mark Fields said in a statement.
The announcement Monday certainly helped Tesla. Analysts told Forbes Wheels the move could help not only Hertz and Tesla but the rest of an auto industry shifting from combustion engine to battery power by drawing attention to what EVs can deliver. The announcement comes as Hertz, which recently exited bankruptcy, prepares to launch an IPO. The long-struggling rental car firm will support the program with a network of high-speed EV chargers and it will turn to NFL quarterback Tom Brady to promote the program. That makes Tesla worth four times as much as Toyota, or roughly as much as No. In the wake of the deal, Tesla stock closed at $1,025 a share and the company’s total value-market cap-surpassed $1 trillion. Hertz will acquire 100,000 Teslas, setting up what it bills as the largest EV rental fleet in North America, and “one of the largest in the world.” The deal sent Tesla stock to $1,025 a share and its market value over $1 trillion Monday, roughly equal to the combined market caps of every other automaker in the top 10. In advance of a Hertz IPO, the rental company said it’s buying 100,000 Tesla Model 3s.
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